Privacy Policy

 

This Privacy Policy should be read in conjunction and together with the Terms of Use available at www.thealmirah.com. The terms ‘Personal Information’ and ‘Sensitive Personal Data or Information’ (together “Information”) shall have the meaning ascribed to them under the applicable laws. Personal Information of a User is collected if the User registers with the Website or accesses the Website.This Privacy Policy should be read in conjunction and together with the Terms of Use available at www.thealmirah.com. The terms ‘Personal Information’ and ‘Sensitive Personal Data or Information’ (together “Information”) shall have the meaning ascribed to them under the applicable laws. Personal Information of a User is collected if the User registers with the Website or accesses the Website.

 

Here are our privacy principles:

1. Providing information to us is your choice.

2. You can choose to have the Personal Information or Sensitive Personal Data provided by

3. You deleted and/or modified as set out herein.

4. You always have the ability to opt-out of receiving communications from us as more particularly explained herein. 

 

If You do not consent to and/or are not agreeable to the collection, use, storage, transfer, sharing, of Your Personal Information or Sensitive Personal Data or Information by us, then please do not access and/or avail the services made available on the Website. If You do not accede to the terms of this Privacy Policy, You acknowledge that We shall be entitled to refrain from entering into a business relationship with You. ( "Information Collection and Use") If You do not consent to and/or are not agreeable to the collection, use, storage, transfer, sharing, of Your Personal Information or Sensitive Personal Data or Information by us, then please do not access and/or avail the services made available on the Website. If You do not accede to the terms of this Privacy Policy, You acknowledge that We shall be entitled to refrain from entering into a business relationship with You.

The Personal Information or Sensitive Personal Data or Information which You may provide to Almirah and/or which We may collect as part of the information provided is or could be the following:

i. Your registration details which may include Your name, email address, location, phone number, the password provided by You.

ii. Your usage behaviour of the Website.

iii. Details of the computer system or computer network which You use to visit the Website and undertake any activity on the Website.

iv. Any other Personal Information and/or Sensitive Personal Information communicated or disclosed to Almirah by You via electronic communication.

 

Information which either individually and/or in combination with other information is not capable of identifying You, will not qualify as Personal Information under the applicable laws.

Our primary purposes in collecting information from You are to allow You to use the Website and make purchases via the Website; contact you regarding Your purchases made available by Almirah or its affiliates or its various service providers or business partners and advertisers; to record Your Information and details as permitted and required under applicable laws, statutory direction or judiciary orders; to serve various promotion materials and advertising materials to You; and such other uses as provided in the Terms of Use and this Privacy Policy.

We may also use the Information for transactional emails or to provide You with information, direct marketing, online and offline advertising and other materials regarding products, services and other offers from time to time in connection with the Website or Almirah or its parent, subsidiary and affiliated companies (“Platform Entities”) and its joint ventures.

We may also collect Information to track Users behaviour and preferences for internal analytics from all Users of the Website. This Information is collected through the use of server log files and tracking technologies to collect and analyze certain types of technical information and may include cookies and web beacons. In the event that You do not consent to the use of cookies and/or web beacons on the Website, You may disable/delete the same. However, if You choose to disable the cookies and/or web beacons on the Website, We may be unable to make available some or all of the services/sections on the Website to You. We may combine Your Personal Information or Sensitive Personal Data or Information, other information and information collected from tracking technologies and aggregate it with information collected from other Users using our Website to attempt to provide You with a better experience on our Website You understand, agree and acknowledge that our collection, storage and processing of Your Personal Information or Sensitive Personal Data or Information is for a lawful purpose connected with a function or activity of the Platform Entities and its joint ventures.

By using the Website or sending a communication via e-mail, You agree to allow us use of your Personal Information and/or Sensitive Personal Information, in accordance with this Privacy Policy. You further understand, agree and acknowledge that Your Personal Information or Sensitive Personal Data or Information which is classified as sensitive personal information as per applicable laws is considered necessary for Almirah to provide various services on its Website to You and for Your usage of the Website and other services provided by Almirah in relation to the Website.

Consent to Personal Information

You hereby consent to the collection, storage, use, disclosure, transfer, of the Personal Information including Sensitive Personal Data or Information by Almirah for the purposes of this Privacy Policy. You hereby agree and acknowledge that the collection, storage, use, disclosure, transfer, of the Personal Information including Sensitive Personal Data or Information by Almirah under the terms of this Privacy Policy is for a lawful purpose and is necessary for the provision of services to You on the Website.

Withdrawal of Consent

You may at any time withdraw Your consent to the collection, storage, use, disclosure, transfer, of the Personal Information and/or the or Sensitive Personal Data or Information by Almirah, by addressing a written communication to this effect to the contact address of the Grievance Officer specified below and Almirah will take steps within a reasonable time to stop use of the Information collected from You. However, You agree and acknowledge that in the event that You choose to so withdraw Your consent, Almirah shall be entitled to not provide any or all of the services on the Website to You and to refrain from entering into a business relationship with you.

Information Sharing and Disclosure

We may enable access of the Users’ Information to the Platform Entities, joint ventures, agents or third parties for the purposes of the services provided by them or for any other marketing related activity undertaken by or on behalf of the Platform Entities and/or its joint ventures and/or for the purposes of enhancing the quality of the services provided to You on the Website. Almirah may contract with the service providers including courier agencies to perform functions or services on its behalf for the purpose of Almirah’s business operation. Such third parties may have limited access to your Information that is needed to perform their functions, but are restricted from using your Information for purposes other than providing services for Almirah. Almirah requires that its service providers that provide the services or perform functions for Almirah, have limited access to Information and are subject to the same level of privacy protection as is required by the relevant Indian Laws.

Compliance with Laws and Law Enforcement

Almirah cooperates with and will share Your Information with mandated government and law enforcement agencies or to any third parties when required by an order under law for the time being in force to enforce and comply with the law. We will disclose any Information including Sensitive Personal Data or Information about You to government or law enforcement officials or private parties as We, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, to protect the property and rights of Almirah or a third party, to protect the safety of the public or any person, or to prevent or stop any illegal, unethical or legally actionable activity. Almirah may also provide your Personal Information including Sensitive Personal Data or Information to various tax authorities upon any demand or request from them.

 

You release and indemnify Almirah and/or any of its officers and representatives from any cost, damage, liability or other consequence of any of the actions of the Users of the Website and specifically waive any claims that you may have in this behalf under any applicable law. Notwithstanding its reasonable efforts in that behalf, Almirah cannot take responsibility or control the information provided by other Users which is made available on the Website.

You may find other User's information to be offensive, harmful, inconsistent, inaccurate, or deceptive. Please use caution and practice safe trading when using the Website.

 

Business Transfers

Almirah may sell, transfer or otherwise share some or all of its assets, including your Personal Information including Sensitive Personal Data or Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. Should such a sale or transfer occur, we will ensure that the Personal Information including Sensitive Personal Data or Information You have provided through the Website is stored and used by the transferee in a manner that is consistent with this Privacy Policy.

Email Policies

Almirah may use Your Personal Information including Sensitive Personal Data or Information for the aforementioned purposes of the Website. You have full control regarding which of these emails You want to receive. If You decide at any time that You no longer wish to receive such communications from Almirah, please follow the unsubscribe instructions provided in any of the communications. Please note that once We receive Your request, it may take an additional period of time for Your opt-out to become effective.

Deleting Your Information

If You wish to have the Personal Information or Sensitive Personal Data that You have provided to us deleted and/or modified, You can always do so by sending a request to us on the e-mail id of our Grievance Officer provided at the bottom of this page. You may note that deletion of certain Personal Information including or Sensitive Personal Data may lead to cancellation of Your registration with the Website and Your access to certain features/services of the Website.

SecurityAlmirah uses Your Information in compliance with this Privacy Policy and applicable laws. Unfortunately, the transmission of information over the internet is not completely secure. We cannot guarantee the security of Your data while it is being transmitted to our site; any transmission is at Your own risk. Once We have received Your information, We have commercially reasonable procedures and security features in place to reasonably endeavour to prevent unauthorized access.

 

Links to Other Sites / Financial Data

We provide links to other websites for Your convenience and information. These sites may have their own privacy policies in place, which We recommend You review if You visit any linked websites. We are not responsible for the content of linked sites or any use of the sites. While transacting with other third parties, You may provide Your financial information including without limitation Your bank account details, credit card account details or Your details pertaining to any payment settlement or pre-paid instrument service provider. You understand, agree and acknowledge that the Website and Almirah never receives Your financial and payment information from these service providers. Your Personal Information, Sensitive Personal Information and financial information will be dealt by these service providers in accordance with their respective privacy policies and other terms and conditions and Almirah and Website shall not be liable, accountable or responsible for Your Personal Information, Sensitive Personal Information and financial information which You provide to these service providers.

 

Public Postings

Any and all Personal Information including Sensitive Personal Data or Information available, uploaded by You on the Website shall be Your sole responsibility, given the publicly available nature of such content. You shall be deemed to have waived the confidentiality to any Personal Information including Sensitive Personal Information and Data comprised in any other publicly available information on the Website.

 

Changes in Privacy Policy

From time to time We may update this Privacy Policy. Your continued use and/or subscription to our Website constitutes an acceptance of the then current Privacy Policy and Terms of Use so We encourage You to visit this page periodically to review any changes.

 

Contact Us/Grievances

If You have any questions, grievances or complaints about the use of Your Information or want to delete or modify Your Personal Information including Sensitive Personal Information and Data, You shall mark Your correspondence as “Grievance/Complaint” to Subhash Roy, who is the Grievance Office for the purposes of this Privacy Policy. Any communication which is not marked as such shall not be treated as a valid and binding communication for the purpose of this Privacy Policy and applicable laws with respect to this Privacy Policy.